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Immigration and Political Advertising - January, 2007
Key Observations

Religion Matters
  • 82% of our respondents agree with the statement “I agree with a Supreme Being.”
    • 86% of women agreed with this statement, as did 77% of men.
    • Respondents ages 36 and above were more likely to agree with this statement (86%) than those between the ages of 18-35 (66%).
    • Participants with an annual household income of $50,000 and above agreed more with this statement (86%) than those with a household income of less than $50,000 annually (77%).
  • 71% of those polled believe in absolute standards of right and wrong
    • Women were more likely to agree with this statement (76%) than men (65%).
  • The majority of our participants (64%) said the Bible is their source for standards of right and wrong
    • 70% of women agreed with this statement compared with 55% of men.
    • Respondents over the age of 35 agreed more with this statement (69%) than those under the age of 35 (44%).
    • Those who had not attended college were more likely to agree with this statement (69%) than those who did (62%).
Weekly Worship
  • Five years ago, 51% of our respondents attended church or a place of worship about once a week
    • 56% of women agreed with this statement compared with 43% of men
    • Participants ages 36 and above agree more with this statement (52%) than those between the ages of 18-35 (43%)
  • Currently, 49% of those polled attend church or a place of worship about once a week
    • More women (54%) are likely to attend a weekly church or worship service than men (42%).
    • Participants over the age of 35 agreed with this statement more (53%) than those under the age of 35 (34%).
  • However, 58% of participants are more interested in religious matters than they were five years ago.
    • 65% of women agreed with this statement opposed to 48% of men.
    • Those who had no college experience were more likely to agree with this statement (62%) than those who had completed college coursework (56%).
Ethics, Morals and Our Country
  • 69% of those polled believe the moral and ethical standards of our country are lower than five years ago
    • Women agreed more with this statement (75%) than men (60%).
    • Participants over the age of 36 agree more with this statement (71%) than those between the ages of 18-35 (62%)
  • 64% of our respondents believe the moral and ethical standards of our leaders in this country are lower than five years ago
    • 67% of women agreed with this statement as do 59% of men.
    • Those who have no college experience were more likely to agree with this statement (67%) than those who have completed college coursework (62%).
Immigration
How do immigrants shape our workforce and our economy?

Immigrants and the American Workforce
  • 55% of our participants agreed with the statement “Immigrants perform many jobs that Americans refuse to do.”
    • 23% of those polled disagreed with this statement while 22% were neutral.
    • Women agreed more with the statement (57%) than men (50%).
    • Those who had completed at least some college coursework were more likely to agree (59%) than those who had not (44%).
  • Our respondents were divided in their response to the statement “Illegal immigrants take jobs away from American workers.”
    • Of those polled, 41% agreed with this statement, 34% disagreed and 25% were neutral.
    • 44% of participants over the age of 35 agreed with this statement while only 33% of those ages 35 and under did.
How does illegal immigration affect our economy?
  • “The American economy would suffer without the cheap labor provided by illegal immigrants” elicited a mixed response from participants.
    • 34% agreed with the statement, 42% disagreed and 24% had a neutral response.
    • Those who had completed college coursework agreed more with the statement (39%) than those who had no college experience (23%).
Should illegal immigrants remain in our country?
  • 35% of those polled agreed with the statement “There are no legitimate reasons for allowing any illegal immigrants to remain in this country.
    • 46% disagreed with this statement and 19% had a neutral response.
    • Men were more likely to agree with this statement (40%) than women (32%).
    • Participants over the age of 35 agreed more with this statement (36%) than those ages 35 and younger (29%).
    • Those who had no college experience were more likely to agree (47%) than those who had completed college coursework (30%).
    • 41% of respondents with an annual household income of less than $50,000 agreed with this statement compared with 28% of those with a household income greater than $50,000 annually.
  • In response to the statement “All illegal immigrants should be deported immediately, with no exceptions,” 23% of participants agreed, 61% disagreed and 15% had a neutral response.
    • Women (87%) were more likely to agree with the statement than men (76%)
    • Respondents who had no college experience were more than twice as likely to agree with the statement (37%) than those who had completed college coursework (18%).
    • Of those polled, 29% with a household income of less than $50,000 annually were more likely to agree with the statement (29%) than those with an annual household income of greater than $50,000 (17%).
Who helped shape our country?
  • The statement “It is hypocritical to try to reduce immigrations, since this country was founded by immigrants” divided our respondents.
    • 41% agreed with the statement, 34% disagreed and 25% had a neutral response.
    • Women were more likely to agree (45%) than men (36%).
    • Participants who had college experience agreed more with the statement (43%) than those who had not attended college (36%).
  • “By today’s definition, the pilgrims at Plymouth Rock would be considered illegal immigrants” resulted in mixed responses from our participants.
    • 45% of those polled agreed with the statement, 32% disagreed and 22% were neutral.
    • Those with college experience agreed more with the statement (48%) than those who had no college experience (40%).
Political Advertising
Do political ads affect how we vote?

Does advertising sway your vote?
  • Only 23% of our respondents agreed with the statement “Political advertisements influence my voting patterns”
    • 69% of participants disagreed with this statement while 9% remained neutral.
    • Those who had not completed any college coursework were more likely to agree with the statement (33%) than those who had completed college coursework (18%).
We claim to only listen to the good things…
  • 60% of participants agreed “Positive political advertisements are more effective in swaying voters than negative ones.”
    • 24% disagreed with this statement and 17% remained neutral.
    • Those respondents over the age of 35 agreed more with this statement (61%) than those ages 35 and under (55%).
    • Participants who had completed college coursework were more likely to agree with the statement (64%) than those who had no college experience (49%).
    • 63% of those with an annual household income greater than $50,000 agreed with the statement compared to 54% of those with a household income of less than $50,000 annually.
  • In response to the statement “Negative political advertisements are valuable because they expose moral shortcomings of candidates,” 14% of those polled agreed, 71% disagreed and 15% were neutral in their response
    • Participants with no college experience were more likely to agree with the statement (24%) than those who had completed college coursework (10%).
    • Respondents with an annual household income of less than $50,000 agreed more with the statement (20%) than those with a household income of greater than $50,000 annually (11%).
Campaign Ethics and Public Office
  • 65% of participants agreed “Candidates who focus on political issues rather than mudslinging are more likely to behave ethically when elected to public office.”
    • 11% disagreed with this statement and 24% remained neutral.
    • Women (68%) agreed more with this statement than men (60%).
    • Respondents over the age of 35 agreed more with this statement (68%) than those ages 35 and under (55%).
    • Participants who had completed college coursework were more likely to agree with the statement (69%) than those who had no college experience (56%).
  • 67% of those polled agreed “How a candidate conducts their campaign is a good indication of how they will behave in public office.”
    • 13% disagreed with the statement and 20% were neutral in their response.
    • More women (70%) than men (63%) agreed with this statement.
    • Participants who had completed college coursework were more likely to agree with the statement (71%) than those who had no college experience (49%).

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